Privacy Policy

Effective Date: April 28th, 2026 | Last Updated: April 28th, 2026

1. About This Policy

Wild Iris Financial, LLC (“Wild Iris Financial,” “we,” “us,” or “our”) is a Registered Investment Adviser with the Florida and notice-filed in the State of Texas. We take your privacy seriously.

This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website at www.wildiris.financial (the “Site”), contact us, or engage our advisory services. It also describes your rights under applicable federal and state law.

By using our Site or services, you agree to the practices described in this policy. If you do not agree, please do not use our Site.

2. Who This Policy Covers

This policy applies to:

  • Visitors to our website
  • Prospective clients who contact us or submit inquiries
  • Current and former advisory clients (“consumers” and “customers” as defined under Regulation S-P)
  • Subscribers to our newsletter or educational content

If you are a current or former advisory client, you have additional rights under Regulation S-P (17 C.F.R. Part 248) and the Gramm-Leach-Bliley Act (“GLBA”). Those rights are described in Section 6.

3. Information We Collect

3.1 Information You Provide Directly

We collect information you give us voluntarily, including when you:

  • Complete a contact form or consultation request
  • Subscribe to our newsletter or email list
  • Send us an email, call us, or communicate with us by any other means
  • Become a client and complete our onboarding process

The types of information we may collect include your name, email address, phone number, mailing address, financial information relevant to your advisory relationship, and any other information you choose to share.

3.2 Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect certain technical information, including:

  • IP address and general location data
  • Browser type and device information
  • Pages visited, time spent on pages, and referral source
  • Cookies and similar tracking technologies (see Section 7)

3.3 Information from Third Parties

We may receive information about you from third parties such as custodians, financial data providers, or referral sources. We use this information only in connection with providing advisory services.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule consultations
  • Provide, manage, and improve our financial planning and investment management services
  • Send you educational content, newsletters, and updates you have opted into
  • Comply with legal and regulatory obligations, including recordkeeping requirements under the Investment Advisers Act of 1940
  • Protect the security and integrity of our systems and services
  • Communicate with you about your account and our relationship
  • Conduct internal analytics to improve our website and services

We do not sell your personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information in the following limited circumstances:

5.1 Service Providers

We work with trusted third-party vendors who help us operate our business and deliver services. These may include:

  • Custodians and clearing firms that hold client assets
  • Portfolio management and financial planning software providers
  • CRM and document management platforms
  • Email marketing and scheduling platforms
  • Website hosting and analytics providers

These service providers are authorized to use your information only as necessary to perform services on our behalf and are required to protect your information in a manner consistent with this policy.

5.2 Legal and Regulatory Requirements

We may disclose your information when required by law, regulation, or legal process, including in response to requests from government agencies such as the SEC or FINRA, or as necessary to protect our legal rights.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you if your information becomes subject to a materially different privacy policy.

5.4 With Your Consent

We may share your information in other circumstances with your explicit consent.

6. Your Privacy Rights Under Federal Law (Regulation S-P / GLBA)

As a Registered Investment Adviser, Wild Iris Financial is subject to Regulation S-P (17 C.F.R. Part 248), which implements the privacy provisions of the Gramm-Leach-Bliley Act. The following applies to current and former advisory clients.

6.1 Non-Public Personal Information (NPI)

“Non-public personal information” (NPI) means personally identifiable financial information we collect from you in connection with providing advisory services that is not publicly available. This includes information from account applications, financial planning questionnaires, transactions, and any other information you provide to us.

6.2 What We Share and With Whom

We share NPI with non-affiliated third parties only as permitted or required by law, including to:

  • Process transactions and service your account
  • Comply with legal and regulatory requirements
  • Respond to court orders or legal investigations
  • Protect against fraud or unauthorized transactions

We do not share NPI with non-affiliated third parties for their independent marketing purposes without providing you an opportunity to opt out.

6.3 Your Right to Opt Out

If we ever share your NPI with non-affiliated third parties for purposes beyond those described above, we will provide you with notice and a reasonable opportunity to opt out before doing so. To opt out, contact us at:

  • Email: info@wildirisfinancial.com
  • Phone: ‪(813) 324-5346‬
  • Mail: Wild Iris Financial, 333 3rd Ave N, Suite 400, St. Petersburg, FL 33701

6.4 Annual Privacy Notice

We will provide you with a copy of our privacy policy at the start of our advisory relationship and annually thereafter, as required by Regulation S-P.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to operate effectively, understand how visitors use the Site, and improve the user experience.

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help us recognize your browser, remember your preferences, and gather usage data.

7.2 Types of Cookies We Use

  • Strictly Necessary Cookies: Required for the Site to function. Cannot be disabled.
  • Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics). We use this data in aggregate form.
  • Functional Cookies: Remember your preferences and settings.
  • Marketing Cookies: Used to deliver relevant content or track the effectiveness of outreach.

7.3 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. You may also opt out of Google Analytics data collection by using the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, or destruction. These safeguards are consistent with the requirements of Regulation S-P’s Safeguards Rule.

No security system is impenetrable. We cannot guarantee the absolute security of information transmitted over the internet. If you believe your account or personal information has been compromised, please contact us immediately.

9. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our advisory relationship, comply with applicable law, and fulfill the purposes described in this policy.

Investment advisers registered with the SEC are subject to recordkeeping requirements under the Investment Advisers Act of 1940 (Rule 204-2). Client records may be retained for a minimum of five years following the end of the advisory relationship, and some records for longer periods.

10. Children’s Privacy

Our Site and services are not directed at individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will take steps to delete it.

11. State Privacy Rights

11.1 California Residents

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the “sale” or “sharing” of personal information.

Note: Investment advisers subject to the GLBA are partially exempt from CCPA requirements with respect to personal information collected and used in connection with providing financial services. This exemption is narrow. If you believe your rights apply, contact us at the address below.

11.2 Other State Residents

Other states (including but not limited to Colorado, Connecticut, Texas, and Virginia) have enacted privacy laws that may give you rights with respect to your personal information. If you reside in one of these states and have questions about your rights, please contact us.

12. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Last Updated” date at the top of this page and, where appropriate, by providing additional notice (such as a statement on our homepage or by email).

Your continued use of our Site after any changes indicates your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

  • Wild Iris Financial, LLC
  • Attention: Compliance Officer
  • Address: 333 3rd Ave, N, Suite 400, St. Petersburg, FL 33701
  • Phone: ‪(813) 324-5346‬
  • Email: info@wildirisfinancial.com
  • Website: https://www.wildirisfinancial.com/contact/